2011 Advertising in Pharmacological Reviews
Recruitment Advertising
Recruitment ads can run in email alerts, as banner ads on journal sites, and on the ASPET Career Center website (see careers.aspet.org). Online display advertising design is available for $250 (animated banner) or $200 (static banner). Display recruitment ads
are publicized via Twitter! Your ad gains greater exposure when the journal issues go online and the Tweets go out. Contact
FASEB AdNet for details (adnet{at}faseb.org or 301-634-7103).
Issuance/Closing Dates: Pharmacological Reviews is published January, April, July, and August. Issues close 30 working days before the issue month. Visit FASEB AdNet, www.faseb.org/adnet, for detailed file submission instructions.
Issuance/Closing Dates
Pharmacological Reviews (PharmRev) is published quarterly in January, April, July, and October. Issues close 20 working days before the issue month.
Our journal websites are redesigned on the latest platform and are more user-friendly, foster more interactivity, provide better functionality, and more advertising visibility. Our banners have doubled in size! Your leaderboard (728 x 90 pixel) runs at the top of the journal website and your skyscraper (160 x 600 pixels) runs in the third column near navigation links. Ads include a link to your website and rotate throughout the journal site including the homepage, search pages, and article pages. Online ad design is available.
This option includes the leaderboard or skyscraper PLUS hyperlinks at references to your company name in the text of articles. This option allows you to be literally at the readers± fingertips when and where your products are specified. Seepolicy for more details for acceptable inline link names.
Electronic tables of contents (eTOC) of each issue are emailed to registered users. There are two advertising options (top and bottom placements) on the eTOC alerts. Place a banner ad (728 x 90 pixels) at the top or bottom of the eTOC alerts with a link to your website.
Tables of contents (TOC) of each issue are emailed to registered users. Be an exclusive sponsor for one of these alerts and the corresponding TOC page on the journal website. Your banner ad (728 x 90) will appear at the top of the eTOC email, and your online display ad (195 x 195) will appear on the TOC page for the chosen issue.
Purchase a banner ad on the ASPET publications' websites for $17,620/year, or purchase a banner and an inline ad on the 4 ASPET journals websties for $25,553/year.
| 1 month | 3 months | 6 months | 12 months | |
| Banner | $709 | $1,700 | $2,976 | $5,101 |
| Premium | $1,028 | $2,467/td> | $4,318 | $7,402 |
| eTOC Top: $1,056/issue. | ||||
| eTOC Bottom: $528/issue. | ||||
| TOC Pkg: $1,820/issue. | ||||
ASPET AD SPECIFICATIONS
Online Ad Dimensions (in pixels) and Deadlines
| Ad Type | Ad Size | File Type | Materials Deadline (Number of working days due before issue month/sponsorship) |
| Leadboard Ads | 728 x 90 | GIF | 20 |
| Skyscraper Ads | 160 x 600 | GIF | 20 |
| Inline Ads | n/a | Text | 20 |
| TOC Display Ads | 195 x 195 | GIF | 20 |
| eTOC Ads | 728 x 90 | GIF | 20 |
Online Ad Submission
Banner Ads
728 pixels wide by 90 pixels high (leaderboards) or 160 pixels wide by 600 pixels high (skyscrapers) no larger than
25k. Submit your ad (at least 72 dpi) as a GIF file to adnet@FASEB.org. Provide the URL to which it should be linked. Provide
ALT Test (5 words max) for those who have image-load turned off. Please note that only the first or last frame of banner ads
might display for browsers or email clients that do not support animated GIFs.
Inline/Premium Ads
Submit your banner ad as a GIF file to adnet@FASEB.org. Provide the URL to which it should be linked. Provide ALT Text
(5 words max) for those who have image-load turned off. For the inline/premium service, send the company name exactly as it
should be match in the articles and the URL to which the name should be linked. Generic terms or names are strictly prohibited.
Only specific company names and/or trademarked products may be used for inline link names.
eTOC/Email Ads
eTOC alert banner is 728 x 90 pixels. Send a GIF file no larger than 25k and at least 72 dpi to adnet{at}faseb.org. Animated files are not recommended as only the first frame may be visible in some email clients.
TOC Package
eTOC alert banner is 728 x 90 pixels. Send a GIF file no larger than 25k and at least 72 dpi to adnet{at}faseb.org. TOC display ad is 195 x 195 pixels. Send a GIF file at least 72 dpi to adnet{at}faseb.org. Include your URL and alternative text with both files for those users who have image-load turned off.
See ASPET Advertising Policies for additional information.
CONTACT INFORMATION
Send contracts, insertion orders, and electronic files to:
FASEB AdNet
9650 Rockville Pike
Bethesda, MD 20814-3998
Product Ad and Recruitment Sales: 800-43FASEB ext 7103
Production: 800-43FASEB, ext 7117 or 7791 or 301-634-7117 or 301-634-7791
Fax: 301-634-7153
E-Mail: adnet{at}faseb.org
For advertising opportunities in all of the ASPET publications, click here to download our rate card.
For a full media kit and advertising opportunities from FASEB AdNet, click here
